Our Customers Say...

We see [Marcus Printing] as one of the best manufacturing sites for waste and reuse we have encountered.
Eric Taub, CEO/Managing Partner, Verus Carbon Neutral

Variable Data Printing

Variable Data Printing will allow your organization to reach your customers with a tailored, unique piece with customized text and images that results in marketing response rates that are, until now, unheard of. Beyond ink on paper we offer you programming and marketing expertise that will deliver measurable results!

VDP is an invaluable tool to connect with specific customers in a way that was not possible before. When you create and mail a personalized postcard, you are sending a personal message to that individual. You are creating a connection with your customer.

High-Response Direct Marketing

Some of the benefits of using VDP are increased response rates and increased return of investment.

A bulk mailing has no way of tracking response rates. This is not the case with variable data pieces. With VDP, you can track the response rates from your customers. We can insert special codes into your mailing pieces so you can track their response, or we can even insert customized QR Codes for mobile devices and forward your customers to a personalized web site.

You can use variable data printing not only to create personalized mailing items, but also numbered pieces, like invoices or tickets, in full color or black and white. The personalization possibilities are endless!

We use Variable Data Printing to create personalized printing pieces such as:

  • Post Cards
  • Financial Statements
  • Newsletters
  • Raffle and Event Tickets
  • Invoices
  • Name Tags

At Marcus Printing, we have the necessary equipment and resources to make your next personalized marketing campaign a sucess. Let us show you all the advantages of variable data printing, and what it can do for your organization. Contact our sales department today for a free consultation!


Green With Envy

Green initiatives are an important pursuit of Marcus Printing. Because we only have one chance to preserve the planet. Learn More...

The Digital Pre-Press

Take a moment to read this guide, which will help you improve the quality of the files you send to us. Learn more...

Sending Files

Sending files to us is easy. Just follow these simple steps to ensure proper transfer of your documents. Learn more...

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750 Main Street  |  Holyoke, MA 01040  |  T: 413.534.3303  |  TF: 866.750.4880  |  F: 413.536.0901
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WEBSITE TEAM | Lawrence Lipari: Creative Director, Design & Photography | Marcus Printing: Design & Programming
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