Variable Data Printing (VDP) will allow your organization to reach your customers with a tailored, unique piece with customized text and images that results in marketing response rates that are, until now, unheard of. Beyond ink on paper we offer you programming and marketing expertise that will deliver measurable results!
VDP is an invaluable tool to connect with specific customers in a way that was not possible before. When you create and mail a personalized postcard, you are sending a personal message to that individual. You are creating a connection with your customer.
High-Response Direct Marketing
Some of the benefits of using VDP are increased response rates and increased return of investment.
A bulk mailing has no way of tracking response rates. This is not the case with variable data pieces. With VDP, you can track the response rates from your customers. We can insert special codes into your mailing pieces so you can track their response, or we can even insert customized QR Codes for mobile devices and forward your customers to a personalized web site.
You can use variable data printing not only to create personalized mailing items, but also numbered pieces, like invoices or tickets, in full color or black and white. The possibilities are endless!
We use Variable Data Printing to create personalized printing pieces such as:
- Post Cards
- Appeal Letters
- Financial Statements
- Raffle and Event Tickets
- Name Tags
- Envelope Addressing
At Marcus Printing, we have the necessary equipment and resources to make your next personalized marketing campaign a success. Let us show you all the advantages of variable data printing, and what it can do for your organization. Contact our sales department today for a free consultation!